Hi, I'm Alli - the founder behind Story & Sold Co.

I started this business because I got tired of seeing real estate treated like a commodity instead of what it actually is: one of the biggest, most emotional decisions people make. After years in product marketing, I realized the skills I used as a marketing leader and build brand love could transform how homes are bought and sold.

Here's what that means for you: I don't just list properties or unlock doors. I position your home to stand out. I create experiences that help buyers emotionally connect with a space. And I bring the same strategic thinking to negotiations that I brought to million-dollar product launches.

Story & Sold Co. was born from a simple belief: real estate should feel like an adventure, not a transaction. Whether you're selling a home full of memories or searching for your next chapter, you deserve someone who sees the bigger picture - and treats you like a partner, not a commission check.

I'm based in southeast Michigan, and I work with people all over the country who value authenticity over schmooze and genuine partnership over pressure.

The bottom line? I've got you. And I promise to keep it real, keep it strategic, and make this something worth celebrating.